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Vision and Mission


(1) To have the most unique and dynamic concepts of Eco Hotels designed and operated properties, with Ecotourism Principles, and expanding its branches all over the Philippines, adding a minimum of one branch per year from 2023.

(2) To develop its existing land bank with a mix of Eco Hotel (anchor hotel/leisure), Pops District (commercial leasing) and Ecology Park Community (residential development) with the same Ecotourism principles.

(3) To acquire more nature destination land bank for future development and growth.

(4) To be the parent company for all other future business ventures.


To be the leader in providing spaces, accommodations, homes, and curated experiences in new destination locations.

(1) implementing ecotourism principles 

(2) increasing sales and profitability year on year

(3) creating an awareness of each one’s role to preserve our home, our Environment, our Culture, and our sOciety. 


Respect means that you accept somebody for who they are, even when they’re different from you or you don’t agree with them. Respect in your relationships builds feelings of trust, safety, and wellbeing. Treating everyone with the common decency we all deserve and expect. Respect doesn’t have to come naturally – it is something you learn.

It is the act of challenging yourself to see what’s possible to better meet the needs of your team, your customers, and your company. You are innovative if you recognize that you are a work in progress, striving to improve and do better. It requires one to think of creative ways to solve tough problems, take calculated risks and find new ways to solve a problem that moves the company.

Understanding the fact that our guests are the source of our livelihood is important in creating a guest-centric mindset. The company should come together to create a great customer experience. It begins with staying true to the words we speak, upholding our guest promise, and cherishing the bond we make with our guests.

It’s not just the best policy. It’s a core business practice to act in a transparent, trustworthy manner that earns the respect of colleagues, customers, and the public.

When people work together, they can create something greater than themselves as individuals.

Having joy in getting a positive outcome for the work done. It is not just for the work itself but also the people around us who helped achieve the goal. It encourages everyone to be bold, innovative, and creative.

Filipinos are resilient because they are optimists at heart. Optimism is a mental attitude characterized by hope and confidence in success and a positive future. Optimists are those who expect good things to happen. Optimists view hardships as learning experiences or temporary setbacks. Even the most miserable day holds the promise for them that “tomorrow will probably be better.”

Our employees should focus on the brighter side of things. If and when they do, they will feel a focus on the more positive events in their work life. This results in feeling less stressed, enabling them to enjoy greater health benefits.

Valuing integrity in the workplace means that you strive to do the right thing, even when you think no one is looking. You may also value honesty, transparency, and a commitment to doing what’s best for your clients, customers, teammates, and company.

The way we deal with other people come from our genuine desire to serve and protect the environment. We want others to choose us because we embody the true sense of hospitality and genuine concern for natural resources and communities where we belong.

Respecting and protecting the environment requires that we act like warriors. We strive to ensure that the natural resources where our properties are located are well protected. We promote and practice sustainable living to protect it.

Caring for environments around the world by keeping biodiversity high and ecosystems intact ensures that people can continue sharing materials through trade to support their needs.

Work that We Do for the Community

Our Hotel is committed to the service of the environment and people. We are advocates of programs that are focused on preserving the environment and promoting the welfare of the locals. We are ECO Warriors at heart and we enjoy doing these advocacies with the government and private entities.

Our community work allows us to preserve, conserve and protect the environment.
It has allowed us to participate in community efforts focused on responsible waste disposal and management.

More importantly, it has given us the opportunity to share our knowledge in protecting the environment and the business practice of sustainability.

Our Working Ways

Guest - Centered
Unique Experience


  • We promote waste reduction practices wherever and whenever possible.
  • We have recycling programs integrated all throughout the hotels.
  • We reduce carbon emissions and energy use with low-energy generators and highly efficient cooling systems.

Highlights of our Code of Conduct and Behavior

Respect, Commitment and Integrity

We believe in showing respect for the environment, the laws of our country and the rights of our fellow human beings.

We value commitment to service, to the preservation of our natural resources as well as the assets of the company.

We choose to do the right thing in dealing with our business partners, with the government, with our employees and our guests even when no one is looking.

As a Green Service Hotel

Our room amenities are scaled to essential comforts while hygiene kits are given upon request to minimize unnecessary consumption of resources. Fresh linens and towels are provided but we greatly encourage guests to reuse them if possible. Every energy saving effort is considered significant. We appreciate switching off of all electrical equipment when not in use, especially aircon, tv and shower heater.

Contact Us

Smart – 09610059654



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